Interflora to sue Marks & Spencers and Flowers Direct over Adwords infringement
One of the things 2008 (particularly by paid search advertising specialists) will be remembered for is the change in trademark rules here in the UK. However the first cracks have started to appear with...
View ArticleGoogle testing SearchWiki on paid search ads
Really????? Well it appears to according to some observations from the Webmasterworld forum. In a strange move (imo) from Google it appears that have extended part of the functionality of SearchWiki...
View ArticleGoogle expands favicon testing on Paid Search ads
Dave Naylor did a post yesterday regarding the expansion of the favicon testing in the UK, something which has been getting increased coverage over the last couple of weeks. This doesn’t appear to be...
View ArticleDoes the 70/30 SEO/PPC split still apply
There used to be a great image used by many of the presenters on the SEO circuit and beyond which suggested a ratio of between 80/20 and 70/30 clicked on organic search results over that of paid search...
View ArticleGoogle testing email subscription in SERPS
It would appear the evolution of the Google Serps into the conversion funnel continues unabated with recent posts suggesting Google are now trialling email subscription options within Adwords – as long...
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